Unleash the power of the digital customer

Reach your customers with the perfect digital customer journey - and increase sales and loyalty.

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Unleash the power of the digital customer

What's a digital customer journey?

The digital customer journey covers the entire path your customers take online with your business – from the first website interaction to the purchase and beyond. Every digital touchpoint shapes the perception of your offering and can determine whether customers buy, return, or recommend you.

Weak touchpoints can cause potential customers to drop off. A well-thought-out digital customer journey creates a seamless, compelling experience that builds trust and encourages positive reviews.

Digital touchpoints are essential: customers expect easy access to all relevant information at any time. An optimized customer journey fosters customer loyalty, increases sales, and strengthens your position in the market.

In short: a targeted digital customer journey leads to long-term success.

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Let's work together to create the perfect digital journey for your customers.

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Marina Theresia Kraus

Marina Theresia Kraus

Co-Founder

The most common problems in the digital customer journey

Many companies struggle to provide a consistent and optimized digital customer journey. Do these challenges sound familiar to you?

  • Who are your online customers and what do they want from you? Without precise buyer personas, digital marketing is often fuzzy.

  • Interested visitors are there, but sales are missing? We identify where the process is breaking down and how to optimize the digital customer experience.

  • Do you understand the digital steps your customers take from research to buying? A detailed journey mapping will give you clarity.

  • Your customers leave and don't return? With a strong digital after-sales connection, we build loyalty.

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The results of a strong digital customer journey

With a refined digital customer journey, you’ll achieve more than just satisfied customers – you’ll build long-term loyalty, increase conversion rates, and make your business sustainably more successful. Here are some of the key benefits you can expect when working with us on your digital customer journey:

Seamless Customer Experience

By identifying weaknesses and optimizing digital touchpoints, we provide your customers with a seamless experience – from the first search to the farewell. This leads to greater satisfaction and positive reviews.

Targeted Actions for Lasting Success

With a clear catalog of digital actions, you can keep track of next steps and implement both quick wins and long-term projects for digital success.

Digital Expectations Management

Digital communication from A to Z. Your customers know exactly what to expect and feel completely taken care of. This reduces complaints and builds trust.

Improve Customer Retention

Your relationship with customers doesn’t end with the conversion. Our digital strategies foster long-term customer loyalty and turn buyers into true fans.

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The success factors for your customers' digital experience

Recognize potential, increase satisfaction – and turn buyers into true fans!

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The success factors for your customers' digital experience

How to optimize your digital customer journey

Our structured approach covers all the key steps of the digital customer journey. This enables you to understand your customers, optimize the digital touchpoints and improve the customer experience.

1.

Set a goal

We work with you to define clear goals, whether they are to increase sales, improve customer satisfaction, or optimize after-sales processes.

2.

Research & Data Collection

Numbers don't lie! We collect hard facts, analyze the online behavior of your customers and provide you with valuable insights that you can use immediately.

3.

Customer Segments & Buyer Personas

Understand your audience down to the last detail with precise buyer personas and audience analysis for targeted and digital expectation management.

4.

Touchpoints Discovery

Every digital touchpoint counts! We analyze all interactions and optimize touchpoints to make the online customer experience seamless.

5.

Journey Mapping

We visualize the entire digital customer journey. This allows you to see where things are going wrong and how to improve the digital customer experience.

6.

Create an action guide

Based on the analysis, we derive specific actions that can sustainably improve your digital customer journey, expectation management, and after-sales processes.

7.

Final workshop

We discuss all the findings and prioritize the next steps. If necessary, we plan the concrete implementation with you.

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Financial support for your digital development

As a tourism company in Valais, you have the opportunity to apply for funding for digitization projects. We will guide you through the application process so that you can save your budget while strengthening your website and online presence in the long term.

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From good to excellent - create the perfect digital customer journey!

Turn every single online touchpoint into a unique experience that will delight your customers and leave them with a positive memory.

Make an appointmentBook a free initial consultation
From good to excellent - create the perfect digital customer journey!

Frequently asked questions about the digital customer journey

What does the Digital Customer Journey Optimisation offering include?

Our offering includes a holistic analysis of the digital customer journey, including the identification of buyer personas, the mapping of digital touchpoints and the creation of a customised catalogue of measures to improve the customer experience.

What information do I need as a customer?

In order to optimise the process, we need information from you about your current marketing strategies, customer data, guest feedback and insights into your previous experience of engaging with customers through digital channels.

What kind of business is this for?

Our offer is aimed at businesses looking to optimize their digital customer journey and enhance customer satisfaction, regardless of the industry.

Do I need to know my Digital Customer Journey at all?

We believe the answer is yes. Understanding your digital customer journey is crucial to grasp the needs and expectations of your customers. A detailed analysis helps you identify weak points in the digital customer experience and develop targeted actions to increase customer satisfaction and loyalty. Whether you're running a small business or a large company, a deep understanding of your digital customer journey is key to staying competitive and achieving long-term success.

I am self-employed as an individual, does the digital customer journey make sense for me?

Absolutely! Even as a one-person business, understanding your digital customer journey is extremely important. You can identify which digital channels your customers use to find you, what information they need and where there may be room for improvement. An optimised digital customer journey can help you tailor your services, increase customer loyalty and market your offerings more successfully online. Every step you take to improve the digital customer experience pays off in increased conversion rates and happier customers.

Do you offer support in applying for funding?

Yes, we actively support our customers in applying for funding. Feel free to contact us and we will discuss your options and help you with the application process.

How can I work with you?

You can easily register using the 'Get in touch now' button on this page. Fill in the contact form and we will contact you immediately to arrange an initial meeting and discuss the next steps.

What do I do with the action guide?

The action guide is your personal roadmap for optimising the digital customer journey. It clearly outlines the next steps, including practical 'quick wins' that you can implement immediately to achieve rapid results. At the same time, we also identify strategic projects that require more effort but will add significant value to your business in the long term. This catalogue not only gives you a clear overview of the next steps, but also the opportunity to work specifically on improving your digital customer experience. We can also help you with follow-up digital projects to ensure you get the best results.